Impressions, Reach, Engagement, Abandonment, Cost per acquisition (CPA), Email click-through-rate, Organic acquisition traffic, Social media engagement, Average order value (AOV), Retention Rate, Sales conversion rates, Micro to macro conversion rates, Customer lifetime value (CLV), Refund and return rate, Net promoter score (NPS), Ecommerce churn rate, Repeat customer rate, Subscription rate, Program participation rate.